A restaurant that has the right start-up has a bigger chance in success than those that start without proper planning. However, the right start-up doesn’t guarantee success in the long run. Besides continuous advertising and promotions, a restaurant needs to be consistent to achieve long-term success. Without a dedication to consistency, failure is almost guaranteed.
To be successful, a restaurant needs to be consistent with:
- The Food
Most people go to restaurants to eat, to enjoy the food and to entertain their families and friends with the food served in the restaurants. Regular customers will have expectations on how the food should taste in your restaurant. Some even develop some kind of addiction to your famous Country Fried Chicken. Imagine if one day your regular customers find their Country Fried Chicken have too much black pepper or saltier than the usual. You may argue that you change your chef but the customers don’t care about it. They come to satisfy their addictions to your Country Fried Chicken and disappointed to find that they eat something they are not familiar with.
I understand that chefs come and go in restaurant business. However it doesn’t mean that the taste of your food has to change every time you change your chefs. If you go to TGIFridays, Chili’s or McDonald’s, you can see how consistent their foods are. I am sure they have changed their chefs more than they can remember.
The secrets to having consistent food are:
- Standard Recipes
You must have standard recipes that shouldn’t be altered when the new chefs come in.
- Solid Kitchen Procedures
Everyone has to implement the kitchen procedures religiously, from the cleaners, line cooks to executive chefs.
- Proper Staff Training
Every new cooks or staffs should have proper training before being allowed to cook for customers.
- Consistent Suppliers
The taste of tomato paste varied from one brand to another, so does the quality of your beef. Changing suppliers mean changing the taste of the ingredients which will lead to changing the taste of your food.
Customers expect consistent service at all times because they don’t like unpleasant surprises. A consistent service means having uniformity in terms of speed, quality and courtesy in delivering the service to the customers, regardless of time and occasion.
Your customers will expect to be greeted the the same courtesy when they enter your restaurant for breakfast, lunch or dinner. They will also expect their food to arrive after 15 minutes regardless whether or not your restaurant is having a full house or just serving two tables.
The consistency of service can be achieved when the restaurant has standard procedures that are followed by everyone in the organization.